Here is Amazon FBA short guide, learn everything about FBA.
PRODUCT HUNTING:
In Amazon business we don’t just go with the product which has good gut feeling for us, we hunt a viable product using the stats provided by tools
What are these tools?
There are 5 tools that are useful for us:
1- Helium 10
2- Merchant words
3- Jungle scout
4- Keepa
5- Viral launch
We use these tools to hunt a product using specific criteria given to us by extreme commerce (if we are hunting a product for a foreign client we use their criteria if any)
SOURCING AND LOGISTICS:
After hunting a viable product we source it from Alibaba but before that, we check for patent
PATENT:
1) we check it by ourself from google(dot)patent(dot)com
2) we hire a professional from freelancing sites
note: we don’t spend more than 100$ on patent check
DUMMY LISTING:
We make a dummy listing to check if the product is gated or not, for this purpose after making a dummy listing we open cases with Amazon 3 times in a day(morning, afternoon, night) so it can completely get confirmed
ALIBABA SELLER:
Just like product hunting criteria, there is a criterion for Alibaba seller as well that is:
>>3 gems
>>Trade assurance
>>80% response rate
we contact 20+ sellers and then select 2 or 3 sellers according to their communication and call samples from them and we select the one which matches our competitor’s product
we also ask the improvements in product
how do we know what to improve?
we read competitors negative reviews.
How do we bargain with a seller?
1) first we ask for a discount
2) Then we again force them by saying it’s not matching our targeted price
3) We increase MOQ
4) We ask them to make thank you card/instructions/customized packaging for free
5) If they still don’t decrease the price, disappear for a day or 2 they will have to decrease then
LOGO:
The logo should be 2 colour theme.
PACKAGING
when we call for our sellers samples we also purchase our competitor product to compare so we always follow our competitor packaging as well
ORDERING:
After selecting the best seller we order from him/her and giving shipping barcodes we start working on our listing and its content writing
FREIGHT FORWARDER:
we use the same criteria as of Alibaba seller for a freight forwarder
SOME MORE THING
we pay 100% upfront to freight forwarder and 30% upfront to Alibaba seller and 70% after production
Anything below 1.5 pounds is an air ship product
Air shipping = 5$ per kg
Ocean = 2$ per kg
LAUNCHING AND RANKING:
We do launching using manychat+fb ads and some special techniques (VVRO, POEP, ACOEAC)
we use different types of many chat flow which we call hyper launch. There are different types of hyper launch flows they are:
a) HyperLaunch phase 1
b) HyperLaunch phase 2
c) HyperLaunch 2.0
a) HYPERLAUNCH PHASE 1:
In this flow, we give a link to the buyer which is created using pixelfy(dot)me with that link it seems to Amazon that buyer is searching and then buying the product.
b) HYPERLAUNCH PHASE 2:
Here we ask the buyer to type exact keywords and find our product and then buy it
c) HYPERLAUNCH 2.0:
we give greed to the buyer of 90% off but when they check by adding our product to the cart it turns out 25% off hence not buying but giving us a hand to help
we don’t scam buyer we tell and give them a wheel where there are some 25% off and some 90% off coupons
STRATEGIES WE USE:
For Products Under 20$:
Hyperlaunch phase 1 until product reaches page 2/3
Hyper launch phase 2 and VVRO till top 5
Slowly taking over by organicc sales
For Products under 40$:
Hyperlaunch 2.0 for 72 hours
HL phase 1 till page 2/3
HL phase 2 and VVRO till top 5
A takeover by organic rank
For Products More than 40$:
HL 2.0-aggressive
PPC-aggressive and triangle reviews.
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