AMAZON PPC (PAY PER CLICK) CAMPAIGN:
Sponsored ads provide you with targeting methods that help you reach relevant customers at the right time. Both Sponsored Brands and Sponsored Products allow you to target by keyword and product or product category. Sponsored Products campaigns also allow you to leverage automatic targeting campaign controls.
In this post we will go through definition, Benefits, targeting Options and availability of Automatic Campaign.
AUTOMATIC TARGETING FOR SPONSORED PRODUCTS:
Detail:
With automatic targeting, we match your ad with keywords and products that are similar to the product in your ad. We choose keyword and product matches for you based on shopping queries related to your product information.
Your ads will automatically reach shoppers based on keyword and products, giving you control to adjust the keyword and product targeting defaults to meet your campaign goals.
BENEFIT:
· Automatic targeting allows you to easily and quickly create a campaign. After your campaign has been running, you can view your campaign’s performance in campaign manager to monitor impressions and clicks to your ad and modify the targeting to meet your business goals.
· This method lets you stay on top of search trends and discover new keywords that are generating clicks and sales.
TARGETING OPTIONS:
There are 4 targeting options* to refine how Amazon targets your ads to shopping queries and products:
· Close match: Amazon may show your ad to shoppers who use search terms closely related to your products
· Loose match: Amazon may show your ad to shoppers who use search terms loosely related to your products.
· Substitutes: Amazon may show your ad to shoppers who view the detail pages of products similar to yours.
· Complements: Amazon may show your ad to shoppers who view the detail pages of products that complement your product.
Availability varies by advertiser country
USE CASES:
· If you’re looking for a source of keywords and ASINs to target.
· If you’re looking to drive sales on #Amazon by leveraging Amazon insights
· If you advertise in countries you are not familiar with the language
AVAILABILITY:
· Remember, automatic targeting is available for Sponsored Products only, not Sponsored Brands.
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